Taro
Restaurant | London | England | United Kingdom
Authentic Japanese cuisine London
The restaurant "Taro" in London, England, is an established name in the world of authentic Japanese cuisine and is part of a small but growing chain that has been bringing the culinary flavors of Japan to the British capital for over two decades. Founded in 1999 by Mr. Taro, who dreamed of spreading Japanese food culture during his first visit to London in 1979, "Taro" represents a blend of tradition, freshness, and hospitality. With several locations in the city, including the oldest in Soho, the restaurant has become a popular meeting place for locals, tourists, and theatergoers seeking a straightforward yet flavorful meal.
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Culinarily, "Taro" places great emphasis on the purity of flavors and the quality of ingredients, which are prepared fresh every day. A highlight is the Chicken Teriyaki, a juicy chicken grilled over an open flame and glazed with a sweet and savory teriyaki sauce— a dish that impresses with its simple elegance and intense flavor. The sushi variations, such as tuna and salmon sashimi, are also popular, showcasing the artistry of Japanese cuisine with their tender texture and freshness. The ramen noodles, served in a rich, umami-loaded broth with toppings like marinated egg or crispy tempura, offer a warming, hearty option that is especially appreciated on cooler days. For a light snack or as a side dish, the spicy edamame beans are often highlighted, seasoned with a touch of heat and sea salt. The drink selection perfectly complements the meal, with options such as Japanese sake or locally brewed beer rounding out the experience.
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The ambiance of "Taro" varies by location but remains consistently casual and inviting. The Soho location, being the oldest in the chain, exudes a lively, compact atmosphere reminiscent of a traditional Japanese “Taishu Shokudo”—an everyday dining space. The decor is simple, with open kitchen areas providing guests with a glimpse into the preparation process and wooden elements adding a warm touch. Other locations, such as those in Balham or Walthamstow, offer additional highlights: one features a garden area ideal for outdoor dining, while the other is housed in a historic building with original details like tiles and benches. Despite the simplicity, it can get particularly hectic on busy days, underscoring the restaurant's popularity.
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The service is often described as friendly and efficient, with the staff striving to ensure smooth operations even during peak times. Particularly in Soho, where proximity to theaters makes the restaurant a hotspot for pre- and post-theater dining, the team manages to provide guests with a quick yet pleasant experience. Occasionally, there are comments about minor inconsistencies, such as wait times or the temperature of the food, but the warmth of the staff usually makes up for it. "Taro" is also known for its flexibility: in addition to dining in, it offers takeaway and delivery options that were heavily utilized during the pandemic and remain popular.
